ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas
pelayanan terhadap minat menabung nasabah di bank Bpr Depo Mitra Mandiri di
Kota Depok. Jenis penelitian ini adalah kuantitatif. Populasi yang ada pada penelitian
ini adalah nasabah bank Bpr Depo Mitra mandiri, analisis yang digunakan
menggunakan teknik kuantitatif dengan jumlah sampel sebanyak 100 responden.
Instrumen pada penelitian ini yaitu berupa kuesioner. Hasil uji instrumen penelitian
menggunakan uji analisis regresi berganda, uji t dan uji f, yang menunjukan bahwa
promosi dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah
dengan hasil analisis regresi berganda sebesar Y = 4,452 + 0,270 + 0,470. Hasil uji t
promosi di dapatkan sebesar t hitung 3,108 > t tabel 1,984 yang artinya Ho1 ditolak
dan Ha1 diterima, dimana terdapat pengaruh antara promosi terhadap minat
menabung. Sedangakan uji t kualitas pelayanan diperoleh sebesar t hitung 6,919 > t
tabel 1,984 yang artinya Ho2 ditolak dan Ha2 diterima, dimana terdapat pengaruh
antara kualitas pelayanan terhadap minat menabung. Dan hasil uji f diperoleh sebesar
f hitung 72,356 > f tabel 3,09 artinya Ho3 ditolah dan Ha3 diterima, dimana terdapat
pengaruh secara simultan terhadap minat menabung. Berdasarkan hasil data tersebut
dapat disimpulkan bahwa promosi dan kualitas pelayanan berpengaruh terhadap
minat menabung nasabah di bank Bpr Depo Mitra Mandiri Kota Depok.
Kata Kunci : Promosi, Kualitas Pelayanan dan Minat Menabung.

ABSTRACT
This research aims to determine the influence of promotions and service
quality on customers' interest in saving at Bpr Depo Mitra Mandiri bank in Depok
City. This type of research is quantitative. The population in this research is Bpr
Depo Mitra Mandiri bank customers, the analysis used uses quantitative techniques
with a sample size of 100 respondents. The instrument in this research is in the form
of a questionnaire. The research instrument test results used multiple regression
analysis tests, t tests and f tests, which showed that promotion and service quality had
a significant effect on customer loyalty with multiple regression analysis results of Y
= 4.452 + 0.270 + 0.470. The results of the promotion t test were obtained at t count
3.108 > t table 1.984, which means that Ho1 was rejected and Ha1 was accepted,
where there is an influence between promotion and interest in saving. Meanwhile, the
t test for service quality was obtained at t count 6.919 > t table 1.984, which means
that Ho2 was rejected and Ha2 was accepted, where there is an influence between
service quality and interest in saving. And the f test results obtained were f calculated
72.356 > f table 3.09 meaning that Ho3 was rejected and Ha3 was accepted, where
there was a simultaneous influence on interest in saving. Based on the results of these
data, it can be concluded that promotion and service quality influence customers'
interest in saving at the Bpr Depo Mitra Mandiri bank, Depok City.
Keywords: Promotion, Service Quality and Interest in Saving.