Ari Sobari
221104012875

Penelitian ini dilatarbelakangi oleh pentingnya sumber daya manusia dalam
mendukung pencapaian tujuan perusahaan, terutama pada PT Hardwell Elektronik
Indonesia yang bergerak di bidang produk audio profesional dan menghadapi
persaingan bisnis yang semakin ketat. Kinerja karyawan menjadi aspek penting karena
menentukan efektivitas operasional, kualitas kerja, dan keberhasilan perusahaan dalam
mencapai target. Penelitian ini bertujuan untuk menganalisis peran kepemimpinan dan
motivasi kerja terhadap kinerja karyawan PT Hardwell Elektronik Indonesia, baik
secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif
dengan desain penelitian asosiatif. Data dikumpulkan melalui kuesioner kepada
karyawan PT Hardwell Elektronik Indonesia, dengan jumlah responden sebanyak 45
orang. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik,
analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F. Hasil penelitian
menunjukkan bahwa kepemimpinan berpengaruh positif dan signifikan terhadap
kinerja karyawan. Motivasi kerja juga berpengaruh positif dan signifikan terhadap
kinerja karyawan. Secara simultan, kepemimpinan dan motivasi kerja berpengaruh
signifikan terhadap kinerja karyawan dengan nilai Adjusted R Square sebesar 0,481,
yang berarti kedua variabel mampu menjelaskan kinerja karyawan sebesar 48,1%,
sedangkan sisanya dipengaruhi oleh variabel lain di luar penelitian ini. Temuan ini
memberikan kontribusi bahwa peningkatan kinerja karyawan dapat dilakukan melalui
kepemimpinan yang jelas, komunikatif, suportif, serta motivasi kerja yang mampu
mendorong semangat, tanggung jawab, dan keterlibatan karyawan. Kesimpulan dari
penelitian ini adalah kepemimpinan dan motivasi kerja memiliki peran penting dalam
meningkatkan kinerja karyawan PT Hardwell Elektronik Indonesia. Implikasinya,
perusahaan perlu memperkuat pola kepemimpinan dan strategi peningkatan motivasi
kerja secara berkelanjutan. Penelitian selanjutnya disarankan untuk menambahkan
variabel lain, seperti kompensasi, lingkungan kerja, disiplin kerja, budaya organisasi,
atau kepuasan kerja agar hasil penelitian lebih komprehensif.
Keyword: Kepemimpinan, Motivasi Kerja, Kinerja Karyawan.


This study is motivated by the importance of human resources in supporting company
goals, especially at PT Hardwell Elektronik Indonesia, a company engaged in
professional audio products and facing increasingly competitive business conditions.
Employee performance is a crucial aspect because it determines operational
effectiveness, work quality, and the company’s ability to achieve its targets. This study
aims to analyze the role of leadership and work motivation in employee performance
at PT Hardwell Elektronik Indonesia, both partially and simultaneously. This study
uses a quantitative approach with an associative research design. Data were collected
through questionnaires distributed to employees of PT Hardwell Elektronik Indonesia,
with a total of 45 respondents. The data analysis techniques include validity tests,
reliability tests, classical assumption tests, multiple linear regression analysis,
coefficient of determination, t-test, and F-test. The results show that leadership has a
positive and significant effect on employee performance. Work motivation also has a
positive and significant effect on employee performance. Simultaneously, leadership
and work motivation have a significant effect on employee performance, with an
Adjusted R Square value of 0.481. This means that both variables explain 48.1% of
employee performance, while the remaining percentage is influenced by other
variables outside this study. These findings contribute to the understanding that
employee performance can be improved through clear, communicative, and supportive
leadership, as well as work motivation that encourages enthusiasm, responsibility, and
employee involvement. This study concludes that leadership and work motivation play
an important role in improving employee performance at PT Hardwell Elektronik
Indonesia. The implication is that the company needs to strengthen leadership
practices and work motivation strategies continuously. Future research is suggested to
include other variables, such as compensation, work environment, work discipline,
organizational culture, or job satisfaction, to obtain more comprehensive results.
Keywords: Leadership, Work Motivation, Employee Performance.