ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh Kreativitas dan Mutu Produk
terhadap Penjualan UMKM Habibi Cetakan. Jenis penelitian ini adalah kuantitatif.
Populasi penelitian ini adalah konsumen atau user Cetakan kue. Analisis yang
digunakan adalah teknik kuantitatif dengan menggunakan teknik sampling jenuh
dengan jumlah populasi sebanyak 30 responden. Instrumen penelitian ini berupa
kuesioner. Hasil uji instrument penelitian menggunakan uji analisis regresi
berganda, uji t, dan uji f. Hasil dari analisis menunjukan bahwa Kreativitas dan
Mutu Produk berpengaruh signifikan terhadap Penjualan produk cetakan dengan
hasil uji analisis regresi berganda sebesar Y = 6,427 + 0,509 X1 + 0,331 X2. Hasil
uji t Kreativitas didapatkan hasil t hitung 4,315 > t tabel 2,051 artinya Ho1
ditolak, dan Ha1 diterima, uji t Mutu Produk diperoleh hasil t hitung 2,286 > t
tabel 2,051 artinya Ho2 ditolak dan Ha2 diterima, dan hasil uji F sebesar F hitung
12,859 > F tabel 3,34 artinya Ho3 ditolak dan Ha3 diterima. Berdasarkan hasil
data tersebut dapat disimpulkan bahwa Kreativitas dan Mutu Produk berpengaruh
terhadap Penjualan UMKM Habibi Cetakan.
Kata Kunci: Kreativitas, Mutu Produk dan Penjualan

ABSTRACT
This study aims to determine the influence of Creativity and Product Quality on
the Sales of MSMEs Habibi Mold. This type of research is quantitative. The
population of this study is consumers or users of cake molds. The analysis used
was a quantitative technique using a saturated sampling technique with a total
population of 30 respondents. This research instrument is in the form of a
questionnaire. The results of the research instrument test use multiple regression
analysis tests, t-tests, and f tests. The results of the analysis showed that Creativity
and Product Quality had a significant effect on the sales of printed products with
the results of multiple regression analysis tests of Y = 6.427 + 0.509 X1 + 0.331
X2. The results of the Creativity t test obtained the results of t count 4.315 > t
table 2.051 meaning ho1 was rejected, and Ha1 was accepted, the product quality
t test obtained the result t count 2.286 > t table 2.051 meaning ho2 was rejected
and Ha2 was accepted. and the result of the F test of F counting 12,859 > F table
3.34 means Ho3 was rejected and Ha3 was accepted. Based on the results of this
data, it can be concluded that Creativity and Product Quality affect the Sales of
Printed Habibi MSMEs.
Keywords: Creativity, Product Quality and Sales