ABSTRAK
Muhammad Fadlurrohman Mauludi, NPM: 171104110072. “Strategi Pemanfaatan
Media Sosial dalam Pengembangan Dakwah di Majelis Ta'lim Darul Futuh
Kabupaten Bogor”. Program Studi Komunikasi dan Penyiaran Islam, Fakultas
Agama Islam, Universitas Ibn Khaldun Bogor. Skripsi.
Berkembangnya aktivitas dakwah Islam yang cukup signifikan baik dari
jumlah pengikut, materi, metode, maupun media yang digunakan. Kemajuan arus
teknologi saat ini menjadikan media sosial dapat berfungsi sebagai media dakwah
baik secara individual maupun kelembagaan. Penelitian ini bertujuan untuk
mendeskripsikan strategi pemanfaatan media sosial dalam pengembangan dakwah
di Majelis Ta'lim Darul Futuh Kabupaten Bogor. Metode penelitian yang
digunakan berupa kualitatif deskriptif dengan jenis pendekatan studi lapangan.
Teknik pengumpulan data menggunakan metode observasi, wawancara, dan
dokumentasi. Prosedur analisis data dilakukan dengan metode deskriptif analisis.
Hasil penelitian menunjukkan bahwa beberapa media sosial seperti Youtube,
Facebook, Instagram, dan Website dimanfaatkan sebagai sarana berdakwah.
Strategi yang dilakukan melalui tahap perumusan, implementasi, dan evaluasi.
Tahapan strategi tersebut meliputi penentuan media sosial yang dimanfaatkan,
mengenali karakteristik media sosial, sasaran dakwah di media sosial, topik materi
dakwah yang disampaikan, pembuatan konten, memanfaatkan ketersediaan fitur
media sosial, dan melakukan penyebaran atau pengunggahan konten sehingga
mendapatkan feedback dari berbagai pihak.
Kata Kunci: Strategi, Media Sosial, Dakwah, Majelis Ta’lim.

ABSTRACK
Muhammad Fadlurrohman Mauludi, NPM: 171104110072. “Strategy for Utilizing
Social Media in the Development of Da’wah at the Darul Futuh Ta’lim Assembly,
Bogor Regency”. Communication and Islamic Broadcasting Study Program,
Faculty of Islamic Religion, University of Ibn Khaldun Bogor. Thesis.
The development of Islamic da'wah activities is quite significant in terms
of the number of followers, materials, methods, and media used. Advances in
current technological flows make social media can function as a medium of da'wah
both individually and institutionally. This study aims to describe the strategy of
using social media in the development of da'wah in the Darul Futuh Ta’lim
Assembly, Bogor Regency. The research method used is descriptive qualitative
with a field study approach. The data collection technique using the methods of
observation, interviews, and documentation. The procedure of data analysis was
carried out by descriptive analysis method. The results showed that several social
media such as Youtube, Facebook, Instagram, and Websites were used as a means
of preaching. The strategy is carried out through the stages of formulation,
implementation, and evaluation. The stages of the strategy include determining the
social media used, recognizing the characteristics of social media, the target of
da’wah on social media, the topic of the da’wah material being delivered, creating
content, utilizing the availability of social media features, and disturbing or
uploading content so as to get feedback from various parties.
Keywords: Strategy, Social Media, Da'wah, Ta'lim Assembly.